Major fundraising campaign

FitSpirit exceeds its first major fundraising campaign objective with $11 million!

FitSpirit first major fundraising campaign, “Let’s ramp up the movement”, helped the organization to raise $11 million, which is 10% more than the original target of $10 million.

The success of this campaign is mainly due to the mobilisation of the Montreal Campaign Cabinet members and of the business community that have generously answered to FitSpirit call. Thanks to all the extraordinary people who took part in this unprecedented effort.

Download the press release (In French only)

The campaign funds will enable FitSpirit to realize the necessary projects to support the growth of the organization through these three axes:

  • Implementing technological tools to streamline activities, ensure an optimal experience and cut operational costs;
  • Developing FitSpirit activity implementation support documentation for new and existing communities and organizations, and to expand our offering;
  • Commissioning a study to be carried out by recognized academic researchers to gauge the impact FitSpirit has on girls (physically, psychologically, etc.) and their communities.

The final amount raised is...


FitSpirit thanks every donor for their generous support.

Sprinters ($1,000,000 +)
Scotiabank (video to come)

Runner ($500,000 to $999,999)
Ministère de l'Éducation et de l'Enseignement supérieur 

Joggers ($250,000 to $499,999)
BMO Bank of Montreal (video to come)
Canadian Tire Jumpstart Charities (video to come)
National Bank of Canada (video to come)
TD Bank Group (video to come)
TFI International Inc. (video to come)
The Molson Foundation (video to come)

Hikers ($100,000 to $249,999)
AON Canada
CIBC Children's Foundation
McKesson Canada
Ministère de la Santé et des Services sociaux
MLSE Foundation
Power Corporation of Canada
RBC Foundation
SSQ Insurance

Walkers ($50,000 to $99,999)
Caisse de dépôt et placement du Québec
Eric T. Webster Foundation
Louis-Philippe Carrière & Isabelle Viger
Procter & Gamble Inc.
Steeve Robitaille

Friends ($49,999 -)
Air Canada
Apotex Canada
BNP Paribas
Cogir Real Estate
Deep Khosla
Jewish Community Foundation of Montreal
Lassonde Industries Inc.
McCarthy Tétrault LLP
Mizuho Bank
Morneau Shepell Limited
Morris & Rosalind Goodman Family Foundation
Robko Inc.
Stikeman Elliott LLP
Stingray Digital Media Group
Sun Life Financial
WSP Global

Montreal Campaign Cabinet

Geneviève Fortier
Senior Vice-President Distribution
SSQ Insurance
Diane Giard
Executive Vice President, Personal and Commercial Banking
National Bank of Canada
Lise-Anne Amyot
Vice President, Remote Sales and Services
National Bank of Canada
Louis-Philippe Carrière
Chief Financial Officer
Saputo Inc.
Nicolas Chevalier
Pembroke Management Ltd.
Claudine Labelle
Founder and President
Diane Lafontaine
Assistant Vice President, Marketing and Communications
Sun Life Financial
Stéphane Lespérance
Executive Vice President, Eastern Canada
AON Canada
Steeve Robitaille
Chief Legal Officer, Executive Vice President, Merger and Acquisitions
WSP Global
David Savard
Managing Director - Head of Merger and Acquisitions and Financial Sponsors
National Bank Financial

Toronto Campaign Cabinet

Gillian Rilley
Executive Vice President, Canadian Commercial Banking
Fayeanne Beattie
Chief Financial Officer
AON Canada
Paul A. Boniferro
Deputy Attorney General
Government of Ontario
Lisa Kimmel
President and CEO
Edelman Canada
Lisa Ritchie
Senior Vice-President & CMO
Sun Life Financial